Carving out another revenue stream for its commercial service arm, Comcast Business has formally introduced WiFi Pro, a cloud-controlled WiFi platform for small- and medium-sized businesses and enterprise branch locations.
Comcast noted that WiFi Pro, a managed solution provided by the MSO, uses two commercial WiFi networks – a private network for employees and a guest network for visitors and patrons. The new offering can be managed on mobile devices using a mobile app or an online portal, allowing partners to check network activity, configure controls and allocate bandwidth. The platform also features a customizable splash-page designer
“WiFi Pro offers simple management and features to SMBs and distributed enterprises that were previously only available to headquarters and other large office locations, enabling a better employee experience and customer engagement,” said John Guillaume, vice president of Product Management at Comcast Business, in a statement. “he additional marketing features allow SMBs and enterprise branches to create a more personalized experience through Wi-Fi to help drive customer retention and revenue growth.”
This video below offers more detail on Comcast's new business offering.
WiFi Pro is expected to drive more revenue for a growth-focused area of the MSO. Comcast pulled in business services revenues of $1.2 billion in the category in Q3 2015, up 19.5% year-over-year, putting it on an annual run rate approaching $5 billion.