Comcast Gives DiMassimo Ad Assignment

Publish date:

Comcast Corp. has given New York-based DiMassimo Brand Advertising an ad
assignment for the third quarter.

Due to break in August, this campaign will tout the MSO's high-speed
Internet, digital cable, video-on-demand and other new products and

There will be TV, radio, print and direct-marketing components to the

Tequila, a unit of Omnicom Group's TBWA/Chiat/Day, also based in New York, is
handling the second-quarter effort.

There was no word yet on an agency for the fourth quarter.

These assignments do not affect Red Tettemer, Comcast's Philadelphia-based
agency of record.