Comcast Goes Bowling


Comcast Corp. has signed on as the lead media sponsor of college football’s Silicon Valley Bowl.

The game -- pitting Fresno State against UCLA -- is set for Dec. 30 at 7:30 p.m. (PST) at Spartan Stadium in San Jose, Calif.

As part of the sponsorship -- along with KFOX (98.5 FM), the San Jose Mercury News, Round Table Pizza and PepsiCo Inc. -- Comcast will host a pregame party complete with food, drinks and live entertainment, "The Comcast End Zoner Party."