Former Virgin Media exec Dana Strong has been named president, consumer services, at Comcast Cable, where she will head up the go-to-market strategy for Comcast’s residential services.
In that role, Strong will oversee Comcast’s Xfinity brand and products, including video, broadband, voice, home and mobile products, as well as consumer sales and marketing, digital, Xfinity.com and the company’s data intelligence groups that support the strategy and growth of Comcast’s consumer business. Leaders in those respective business units will remain in their positions and report to Strong, Comcast said.
For example, Matt Strauss, EVP of Xfinity Services at Comcast Cable; and Greg Butz, who heads up Xfinity Mobile, will remain in their roles, reporting to Strong.
Strong, who will report to Dave Watson, president and CEO of Comcast Cable, comes on board as Comcast’s pay TV business continues to face pressure from new OTT entrants, as the company looks to scale up Xfinity Mobile, a service that launched last May and ended 2017 with more than 380,000 customer lines, and as the company seeks growth opportunities in other areas, including home security and automation.
Strong most recently was president and COO of Virgin Media, the U.K.-based MSO that Liberty Global acquired in 2013. She also served as SVP and chief transformation officer of Liberty Global, and was CEO of UPC Ireland (now Virgin Media Ireland) and as COO of Austar United Communications in Australia.
Strong and her family are relocating from London and she will officially begin at Comcast in the first quarter of 2018, Comcast said.
“Dana has an impressive career and great track record driving growth, digital transformation and improving the customer experience for some of the fastest growing companies in the industry,” Watson said in a statement. “I’m thrilled to welcome her to Comcast and can’t imagine a better leader to partner with me and our talented team as we continue to create the most innovative products available on the market, while driving growth and transforming the customer experience.”
“I am delighted to join Comcast at such an exciting time for the company and our industry,” Strong added. Comcast has built an extraordinary portfolio of products and it’s a privilege to join the team and lead this incredible business.”