Comcast Hires Three Marketing Firms - Multichannel

Comcast Hires Three Marketing Firms

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Comcast Corp. hired Ketchum, Lippincott Mercer and Tucker Hampel Stefanides
& Partners to boost its local cable-marketing efforts.

Lippincott Mercer will devise a "brand identity" for Comcast Ad Sales; Tucker
will create a communications strategy and ad campaign; and Ketchum will set up a
public-relations infrastructure, Comcast said.

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