Comcast Corp. is turning to a telephone-company veteran to direct its marketing strategy, naming former Verizon Wireless executive Marvin O. Davis senior vice president of marketing.
Davis -- who oversaw Verizon’s well-known “Can you hear me now?” campaign and other marketing pitches -- will be responsible for developing and implementing integrated marketing, sales and branding strategies for Comcast’s video, high-speed-data and voice products.
“Marvin’s leadership and expertise will help to take us to the next level and strengthen our position as the provider of choice as we bring multiple video, online and voice products to our customers,” Comcast executive VP of operations Dave Watson said in a prepared statement.
Davis will report to Watson.
Davis’ hiring follows the resignation in January of Comcast senior VP of marketing and new products Andy Addis.
Comcast also recently promoted Kevin Hill to VP of national video marketing.