Comcast Kicks Off Patriots on Demand


Teaming up with NFL Network, Comcast Corp. has launched an on-demand channel devoted to the Super Bowl champion New England Patriots.

Available to Comcast digital subscribers under the NFL Network on Demand umbrella, Patriots on Demand kicked off Thursday with programming options including game highlights, locker-room interviews, head coach Bill Belichick’s press conferences in their entirety, various shoulder programming and some archival footage of team events.

An NFL Network spokesman said similar virtual channels are coming, but he declined to specify teams or MSO partners.

Last year, the National Football League tackled efforts for distributors to launch more linear TV channels like Comcast did with FalconsVision (Atlanta Falcons) and CowboysVision (Dallas Cowboys).