Following up on the “Xfinity Watchathon Week” in March that helped Comcast set some new video-on-demand records, the operator on Tuesday kicked off a new promo called Xfinity Fall TV Fest that will give customers the chance to get a sneak peek at some new shows before they air and the option to catch up on other series during the new season.
Comcast, whose VOD platform is getting about 400 million “views” per month, said it will use the promo, which runs from September 10 to September 22, to drive customers to current, high-quality TV shows, and expand on an already popular VOD content category.
In announcing Xfinity Fall TV Fest via the Comcast blog, company SVP and GM of video services Matt Strauss noted that 60% of what customers view via the company’s VOD service is TV shows. “It’s become the top viewed category On Demand, growing faster than movies and kids content,” he wrote.
During the event, Comcast will offer on-demand access to pilot episodes of 20 new series in advance of their live TV air date, including NBC’s Ironside and Welcome to the Family, and ABC’s Trophy Wife, and CBS’ We are Men.
To help viewers catch up and attempt to lift ratings of season premieres, Comcast will also offer earlier seasons of shows such as Grey’s Anatomy (ABC), Law and Order SVU (NBC), Parks and Rec (NBC), and Parenthood (NBC) via its Xfinity Streampix service, while offering the most recent season of others, including AMC’s The Walking Dead and A&E’s Duck Dynasty on the regular VOD platform.
Once the season gets going, Comcast said it will let viewers access every episode of the current season of more than 150 seasons, including new ones such as Brooklyn Nine-Nine on Fox, and returning series such as The Good Wife (CBS), and It’s Always Sunny in Philadelphia.