Comcast Corp. and TBS know it’s an on-demand world.
The MSO will launch TBS On Demand on its Comcast On Demand service this weekend with a sneak preview of the network’s upcoming reality series, The Real Gilligan’s Island.
TBS On Demand will also feature episodes of original TBS reality series such as The Mansion -- with the VOD offering including specially produced 30-minute Mansion Expansion -- as well as the upcoming He’s a Lady.
“Utilizing the VOD platform fits perfectly with TBS’ strategy of exploring new ways to deliver a branded viewing experience, and offering complementary programming such as the casting calls for The Real Gilligan’s Island takes VOD to a new level, letting viewers see what only the director and production crew traditionally see,” Turner Network Sales executive vice president of sales and marketing Coleman Breland said in a prepared statement.
Comcast VP of marketing for new video products Page Thompson added, “We’re very excited to work with TBS to show how networks can use the power of the On Demand platform to promote their linear network programming.”