Comcast today began rolling out high-definition and full-screen versions of TV Guide Network in its Freedom Region.
The launch, according to the programmer, manifests in an upgrade to a full-screen from its old scrolling guide format for a number of Comcast customers in the region, including its home market of Philadelphia and New Jersey. The result: TV Guide Network, which counts some 80 million homes around the nation, will add more subs in this Comcast territory.
The digital channel is number 100, while the HD service is positioned on 1316. The staggered rollout, the programmer anticipates, will conclude by the end of first quarter 2012.
As part of an initiative that began more than a year ago, upward of 70% of TV Guide Network subs now receive the full-screen version of the channel.
This provides a better viewing experience, as the network continues its evolution into a general-entertainment service, whose programming roster includes original series, such as Hollywood Moms Night and Wilson Phillips: Still Holding On, both of which will premiere in November, plus entertainment news, red carpet coverage, specials and off-network acquisitions.