Comcast has launched a triple-play offer targeting U.S. Hispanics, a first in the industry, according to the nation's top cable operator.
The package, "Xfinity Triple Play MultiLatino," includes high-speed Internet service, home telephone service and the MultiLatino TV video tier. Packages start at $99 per month.
The phone service includes 300 international minutes per month to landlines in Mexico or other Latin American countries. The plan will also offer discounted rates for calling mobile phones in the region.
The announcement was made during the kick off week of Hispanic Heritage Month (Sept. 15-Oct. 15), during which the MSO also said would air special programming to Hispanic audiences.
The content will be available to Xfinity TV customers on Xfinity On Demand and Xfinity.com/LatinoTV through Oct. 15 at no additional cost, Comcast said.
Customers also will get 300 free international minutes for making calls to landlines in Mexico and other Latin American markets. It also will offer discounted rates for calling mobile phones in Mexico (10 cents per minute) and Latin America rates (varying by country).