Comcast Likes Xfinity Mobile’s Early Returns

Most customers gravitating to by-the-gigabyte plans
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Comcast likes what it’s seeing so far with Xfinity Mobile, the mobile service launched in May that leans on the company’s MVNO deal with Verizon and on the MSO’s widely deployed network of WiFi hotspots.

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“While it’s still early days, the customer feedback confirms our belief that we have an attractive proposition in the market,” Brian Roberts, Comcast’s chairman and CEO, said Thursday on the company’s Q2 earnings call.

Comcast hasn’t announced sub figures for the new service, but it is “operationally scaling well,” Dave Watson, Comcast Cable’s president and CEO, said.

Watson said about half of those customers are onboarding through Comcast’s digital channels, and that most Xfinity Mobile customers are opting for the offering’s by-the-gigabyte plans, rather than the unlimited data tier.

“There’s real value with by-the-Gig,” he said

Comcast was also asked if there are concerns that the new product might cannibalize its home phone service, which is showing signs of struggle. Comcast lost 50,000 residential phone customers in Q2, versus a gain of 35,000 in the year-ago period, shrinking that total to 10.47 million

“As we leverage our retail capabilities and digital capabilities, I think mobile is an opportunity to expand consideration for other products,” Watson said. “We're really pleased with the early results."