Comcast Corp. is looking to fill in the gaps in San Francisco Bay-area election coverage.
The MSO’s five-minute, studio-based informational program, Comcast Local Edition, will present its "2004 General Election Series" in the three weeks leading up to Nov. 2, Comcast said Tuesday.
Comcast Local Edition airs at 24 and 54 minutes after the hour, every hour, on CNN Headline News throughout the Bay area.
The operator said the 2004 General Election Series will air more than 150 interviews with Bay-area candidates for public office, with each interview running a minimum of two times during the 22-day period.
Comcast Local Edition will provide more than 1,500 minutes of interview-format election coverage by Election Day, at an average of 68 minutes per day, Comcast said.
“Television remains a primary source of news and information for citizens to learn about the upcoming campaigns, so Comcast is pleased to be able to showcase numerous local candidates as a service to more than 1 million customers in our local communities," Comcast Bay-area vice president of communications Andrew C. Johnson said in a prepared statement.