About a year after taking full control of NBC Universal, Comcast will place its own logo atop the networks’ iconic 30 Rockefeller Plaza headquarters, the first time the NBC peacock will fly over the structure, affectionately known as “30 Rock,” in its 81-year history.
The New York City Landmarks Preservation Commission earlier this week approved a proposal by NBCU parent Comcast to replace the existing General Electric Co. “GE” logo currently atop the 70-story tower with its own Comcast NBCU corporate logo. Comcast, which will continue to operate its corporate headquarters out of Philadelphia, purchased a 51% interest in NBCU from GE in 2011 and bought in the remaining 49% of the company in 2013.
According to reports, Comcast would replace the 24-foot high “GE” letters with 12-foot letters spelling out “Comcast” and a 10-foot NBC peacock logo on the north and south sides of the building (pictured above in a Comcast NBC Universal rendering). The new signage would include a 17-foot NBC peacock on the west side of the facility.
Comcast also sought permission to construct a new entrance and marquee along Sixth Ave. promoting The Tonight Show Starring Jimmy Fallon, which is broadcast from studios inside the facility.
Timing on when the logo would change is not yet finalized. But Comcast said last year when it acquired the remaining interest in the programmer that it would eventually change the GE signage at the facility, according to spokesman John Demming.
Demming said 30 Rock is not the only facility to fly the Comcast NBCU logo – NBCU’s operations at 10 Universal City Plaza in Los Angeles also includes the signage. Comcast’s Philadelphia corporate headquarters, however, does not sport the logo.
Comcast currently owns about 1.4 million square feet of space at 30 Rock, and is currently undergoing a $190 million renovation.
30 Rockefeller Center was built in 1933 by the then RCA Corp., the first parent of NBC. General Electric purchased RCA in 1986 and placed its “GE” logo atop the tower.