Comcast hired Ed Brassel as senior vice president of its Business Intelligence unit on Wednesday, while promoting three other long-time senior executives.
Brassell , former SVP of marketing, strategy and business analytics at DirecTV, will focus on business intelligence and data analysis in his new role, helping Comcast to drive overall business growth through the utilization and interpretation of its data assets to inform decision making and strategic planning. He reports to Neil Smit, CEO of Comcast Cable.
“We created this role to take advantage of data assets at Comcast,” said Smit in a statement. “Ed brings a deep analytic background to Comcast and understands the industries we lead. Ed and his team will provide a greater understanding of consumer dynamics which will inform our business decisions and help us build more customer-centric products and services.”
The nation’s largest MSO also said it has promoted former senior vice president of video services Marcien Jenckes to executive vice president, consumer services. In this role, Jenckes will lead the company’s newly formed Consumer Services Group, which combines all of Comcast Cable’s consumer business units – Video, Internet, Phone and Home. Jenckes will report to Dave Watson, EVP and chief operating officer, Comcast Cable.
“Marcien is an exceptional leader who has been a driving force behind the evolution of our video business,” said Watson in a statement. “His operational expertise, combined with his digital and entrepreneurial background, makes him uniquely positioned for this job and I am confident that the consolidation of our products under Marcien’s leadership will bring significant benefits to our customers and our business.”
Finally, Comcast said it has promoted Lynn Charytan senior vice president, legal regulatory affairs and senior deputy general counsel and Jennifer Khoury to senior vice president, corporate and digital communications.
"Lynn is an extraordinarily talented regulatory professional who has done a terrific job leading our legal regulatory affairs group," said Comcast executive vice president David L. Cohen in a statement. "Since joining the company, she has provided invaluable legal advice and counsel on some of the most important regulatory matters impacting our company and our industry. Her deep experience, professionalism and unique ability to navigate complex issues have made her an indispensable member of our Washington office and our company.”
As head of the Legal Regulatory Group, Charytan is responsible for providing corporate-wide legal advice on regulatory matters and overseeing the company’s legal regulatory advocacy, including filings in federal and state regulatory proceedings and related litigation and appeals. She also oversees compliance with the regulatory requirements related to the NBCUniversal transaction and other significant matters. Prior to joining Comcast in November 2010, Ms. Charytan was a Partner at WilmerHale, where she served as the chair of the Communications, Privacy and Internet Law Practice Group.
Khoury leads all strategic communications for the company’s consumer products, in addition to media relations, social media and digital communications for the company’s corporate brand. Khoury previously served as vice president of Corporate Communications for Comcast and as vice president of Public Relations for Comcast Cable’s New England region. Prior to joining the cable industry, Ms. Khoury worked in consulting for ML Strategies, a strategic consulting company of Mintz Levin.
“Jenn is one of the most talented communications professionals I have ever had the pleasure to work with,” said chief communications officer D’Arcy Rudnay in a statement. “Since coming to Philadelphia in 2005, Jenn has successfully led some of our company’s most important strategic communications activities, and been a driving force behind our digital and social media strategy. Her deep knowledge of our business and our industry, combined with her extraordinary communications skills and sharp instincts, make her the perfect strategic partner for me and our entire senior executive team.”