Comcast Pitches VOD As Merger Benefit

Says Free ‘Watchathon’ Showcases Value
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Comcast on Monday began its third annual “Xfinity Watchathon Week,” offering Xfinity customers free access to online and on-air on demand content, billing it in a blog post as one more reason for the government to approve its proposed merger with Time Warner Cable.

Comcast executive vice president and general manager of video services Matt Strauss blogged that one of the big consumer benefits of the deal is extending that on demand content to TWC systems in big ticket markets, including the first- and second-largest TV markets, New York and Los Angeles .

"Watchathon Week is one of the best examples to showcase the breadth and depth of Comcast’s commitment to video on demand (VOD) and TV Everywhere," said Strauss. "We look forward to more than doubling the on demand programming choices for TWC customers and bringing the future of TV to TWC markets once our transaction closes."

The FCC and the Justice Department have yet to say whether they will allow the merger, and Wall Street deal watchers have decreased their odds on its approval. They still favor its eventual approval, though likely with major conditions.

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