Comcast Pledges To Use More Common Sense (Media)


Comcast has struck a deal with Common Sense Media to expand Comcast's current partnership with the group, which provides program ratings and other guidance for parents who want to help their kids with media-consumption choices.

Comcast early on said expanding its relationship with Common Sense Media and finding ways for NBCU to use the service as well would be among its public-interest commitments to the deal.

Per the agreement, which was submitted by Comcast in the NBCU merger docket at the Federal Communications Commission late last week, the nation's top MSO will offer more CSM content, including reviews, tips, ratings and recommendations, integrated into its video and online program offerings. Comcast has already been using CSM but NBC has not been among its content partners, according to the CSM Web site.

CSM will get additional license fees, donated airtime, online promotion and help with producing public service announcements on digital literacy and media education.

FCC chairman Julius Genachowski is a founding board member of Common Sense, which advocates parental control as the best regulator of media content for kids, but also argues the government has a role to play, or essentially the regulatory philosophy the chairman has espoused on the issue.

Comcast has struck agreements with a number of groups as part of its effort to get the Comcast/NBCU deal approved, including with minority groups, independent producers and affiliated and non-affiliated TV stations. It has also made a number of public interest commitments from the outset including boosting news and information programming and making its content accessible to competitors.