Expanding on its Watchathon initiative, Comcast is providing its video subscribers with a week-long opportunity to catch up on some of the best that cable has to offer via live viewing and an array of on-demand fare.
The Free Channel Week extends from Sept. 22 and Sept. 28 and affords Xfinity TV Digital customers unlimited access across myriad devices to thousands of TV shows and movies from more than 30 channels.
The programming play, aimed at providing sampling and ultimately customer acquisition, encompasses Encore, A&E, AMC, Disney XD, Disney Junior, Food Network, FX, History, Lifetime, Movieplex, MLB Network, National Geographic Channel, Nick Jr., Sprout, Sundance, Syfy, TNT, TBS and USA Network, among others.
The initiative, which builds on Comcast’s highly successful Watchathon on-demand gambit by adding live viewing to the mix, will give Xfinity customers a chance to reacquaint themselves with or watch some of cable’s most successful programming for the first time during broadcast’s premiere week, including AMC’s zombie hit, The Walking Dead, FX’s biker skein, Sons of Anarchy, and TNT’s summer hit, The Last Ship.
Free Channel Week also has kids (and parent) appeal with access to Nick Jr.’s Paw Patrol and Disney XD classics like Lab Rats and Phineas and Ferb, while sports fans can check out the final week of the 2014 baseball season’s pennant chases, via coverage on MLB Network.
The nation’s leader distributor provided details about Free Channel Week on its "Comcast Voices" blog.