Comcast Pushes Causes


Many National Football
League wide receivers are
fit to be tied after matching
up against Nnamdi Asomugha.
Now the Oakland Raiders Pro
Bowl cornerback wants to help
keep kids fit by keeping gym
class open and active in schools
around the country.

Asomugha is serving as the
first national spokesperson for
NFL Network’s 2010 ”Keep Gym
in School” initiative, which is
also adding a new component to
the campaign: a “PE Teacher of
the Year” award. The public can
nominate phys ed teachers online
at through Jan. 31. The winning
teacher, to be announced
in New York during the 2011
NFL Draft Week, will receive a
$10,000 award, plus a $10,000
grant for the PE program at the
winner’s school.

“Keep Gym in School” is NFL
Network’s national program to
boost fitness and physical education
in America’s middle schools.
During its first two years, the
program has awarded some
$600,000 in grants to 45 schools,
improving PE for more than
348,000 students in 24 districts.

Asomugha, Brian Dawkins of
the Denver Broncos, Antwaan
Randle El and Rashard Mendenhall
of the Pittsburgh Steelers,
and Michael Turner of the
Atlanta Falcons have visited or
will visit four middle schools
that have each been awarded a
$25,000 grant. They’ll lead students
in a pep rally, unveil new
physical education equipment
and facilities, and participate in
an on-field mini-camp with fitness
tests and football-inspired

Comcast is the new, exclusive
partner for the program, airing
public service announcements
to help spread the word about
the importance of physical education.

The nation’s largest distributor
is also engaged with Outdoor
Channel’s “Conservation
Tour of Duty” program, mobilizing
volunteers to restore and
improve public lands. The initial
Outdoor Channel Corps tour of
duty is set for Sept. 25, National
Public Lands Day. Comcast is
the participating affi liate in Miami-
Dade Parks and Shark Valley
Trails at Everglades National
Park in Florida, where the MSO
and volunteer subscribers will
engage in trail maintenance
and debris clean-up, and at the
Kings Gap Environmental Educational
and Training Center in
Carlisle, Pa.

GVTC in Canyon Lake, Texas;
Shentel Cable in Roanoke,
W.Va.; and Time Warner Cable
in New York City and Lahaina,
Hawaii, are also committed to
the program. Outdoor Channel
is holding its own corporate
event in San Diego River Park in
Santee, Calif.