Independent-film-distribution company Palm Pictures has inked a video-on-demand carriage agreement with Comcast Corp., the company announced Thursday.
Palm, through its Palm Pictures VOD virtual on-demand channel, will offer innovative feature films, documentaries and film shorts free-of-charge to Comcast as part of the MSO’s on-demand-movie service, according to representatives of both companies.
The deal also features an interactive element: Subscribers can vote via Palm’s Web site (www.palmvod.com) to determine whether new American and international feature films will potentially receive U.S. theatrical and DVD release.
“Palm Pictures VOD provides us with a great opportunity to expose a broad national audience to our library of critically acclaimed and award-winning films,” Palm head of video Sal Scamardo said in a prepared statement.
“Our agreement with Comcast, the industry’s VOD leader, also creates an important and innovative platform for emerging filmmakers to introduce their work to millions of film enthusiasts,” he added.