Comcast Rebrands NECN - Multichannel

Comcast Rebrands NECN

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Comcast Corp. is extending its brand to New England Cable News.

The network -- a partnership between the MSO and Hearst Corp. -- will now be known as NECN: A Comcast News Network, starting Wednesday.

The new tag line will be featured at the beginning of each NECN newscast, as well as in an on-air promotional campaign on the news network.

NECN serves more than 2.7 million subscribers in 855 communities throughout New England on systems owned by Comcast, Time Warner Cable, Adelphia Communications Corp., Charter Communications Inc. and Cablevision Systems Corp.

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