Phillies' Fever has evidently engulfed Philadelphia.
With the Major League Baseball club moving toward securing the National League East crown in its series against the Atlanta Braves, Comcast SportsNet Philadelphia rang up back-to-back ratings records.
The RSN's coverage of the Phillies' 5-3 win over the Braves on Sept. 21 connected on a 15.0 rating in the Philadelphia DMA, translating into 446,000 households, according to Nielsen data. The contest peaked with a 19.8 rating. The game was the most-watched program in the Philadelphia market last night.
The performance came fast on the cleats of the RSN's Sept. 20 Phillies' telecast, which had established the Nielsen benchmark with a 14.5 rating and 18.9 peak performance.
Through 15 games in September, the Phillies have averaged a 10.6 rating and 315,000 households on Comcast SportsNet Philadelphia, topping last year's September average 8.7 rating by 22%.
Phillies Postgame Live is also delivering ratings records in September, averaging a 4.8 rating and 143,000 households, up 26% from September 2009's 3.8,
Through mid-September, Phillies' cablecasts averaged an 8.1 household rating, an average that appears well on its way to yielding an eighty consecutive year of Nielsen advances with the club. Last season, Comcast SportsNet Philadelphia delivered a record 7.14 rating and 212,000 households per contest, a 25% increase over the 2008 season's 5.7 mark.