Watchable, the free, ad-based OTT service from Comcast introduced in beta form last fall, has launched two exclusive Web series – Awesome Pet Thoughts from Jukin Media, and 100 Years of Beauty-How To from Cut.com.
Watchable has ordered 20 episodes of Awesome Pet Thoughts, a short-form comedy offering that takes viewers through a narrative story arc using user-generated video of pets and animals from the Jukin library. The first five episodes debuted on Watchable today, with the other 15 to be released in the coming weeks.
The 100 Years of Beauty: How-To series, meanwhile, is an exclusive spin off of the YouTube series that provides step-by-step hair and makeup instructions for “modern interpretations” of historical figures and icons such as Frida Kahlo, Billie Holiday, Marilyn Monroe, and Imelda Marcos.
Comcast kicked off its Watchable exclusives initiative in August, announcing content deals with Refinery29, mitú, Cut.com, CollegeHumor, PopSugar, Studio71 and BuzzFeed Motion Pictures.
At the time, Craig Parks, VP of programming for Watchable, said Comcast was pitched on more than 400 concepts and ideas for its new exclusives initiative.
Other exclusive Watchable series already on offer or in the works include Ballin’ on a Budget (Refinery29); Cholos Try (mitú), How to Human (Cut.com), Knock Knock (PopSugar), I Want My Phone Back (CollegeHumor), Logan Paul VS (Studio71), Would You Rather (Cut.com), and Am I Doing This Right? (BuzzFeed).
Watchable is currently available to all via mobile apps for iOS and Android smartphones and tablets, Web browsers, as well as via X1 set-tops.