Comcast's San Francisco Bay-area cluster adopted a $33-per-unit pricing structure to attract consumers into a three-product bundle for just under $100 per month.
The cable company rolled out digital-phone, digital-cable and high-speed-Internet service to 80% of the 1.6 million homes it passes in the cluster, so it is now heightening its promotion of the benefits of the bundle, especially the estimated $350-per-year savings compared with buying the products separately from alternative providers such as Verizon Communications and AT&T, the state's dominant telephone providers.
The $33 price point will be valid for 12 months.
The company anticipates that the group will become a four-product bundle in 2007 when, in partnership with Sprint Nextel, it launches a wireless-telephone product.
Comcast does not currently offer the bundle in Monterey, Santa Cruz, Walnut Creek, Pittsburg, Antioch, Bay Point or Castro Valley, but it will launch its third product in those cities soon, according to the company.
In anticipation of increased order activity, the company recently added several-hundred customer-service representatives and technicians to its roster, and it hopes to hire 500 more people throughout the region.