Comcast Spotlight, Comcast Cable Communications Inc.’s ad-sales unit, reached a six-year agreement with Nielsen Media Research Thursday.
Under terms of the pact, all of Comcast's “Local People Meter” services in each of the 10 major television markets where Nielsen provides LPM audience ratings will be consolidated into one single contract, the two parties said.
The agreement covers New York; Los Angeles; Chicago; Boston; San Francisco; Philadelphia; Washington, D.C.; Detroit; and Dallas. In addition, Atlanta -- where Nielsen will roll out LPMs later this year -- will be included.
“This agreement with Nielsen and our continued investment in the latest technologies, products and services further enhance the value of spot-cable advertising," Comcast Spotlight senior vice president and general manager Hank Oster said in a prepared statement.
“In Comcast Spotlight markets where LPMs are deployed, we already have seen this more accurate data demonstrate an overall increase in viewership to cable sources,” he added. “This agreement solidifies our promise to our clients to bring better television measurement to the advertising marketplace.”