Comcast Shines Spotlight on Reorg

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Looking to align itself with the cable operator’s organizational structure, Comcast Spotlight streamlined its divisions.

The advertising-sales division of Comcast Cable Communications combined its Northwest and Southwest divisions to form the new West division. Rick Stanley, most recently vice president and general manager of Comcast Spotlight in San Francisco, will manage the new division.

Also as part of the realignment, Comcast Spotlight's Northeast division will now be called the North Central division and will soon include the Houston DMA upon the completion of the MSO’s previously announced transaction with Time Warner Cable. John Bordeleau, formerly area VP of southern New England, will expand his role to become VP of this unit.

The Mid-Atlantic division, which will integrate the northern New Jersey/New York DMA, will be renamed the Eastern division, but it will continue to be managed by VP Dave Kelly.

Elsewhere, the Midwest division will remain the same under the leadership of VP Roland Trombley, while the Southeast division will be known as the Southern division and continue to be managed by VP Jon Ozor.

“These changes are part of our ongoing effort to leverage resources that exist between our divisions," Comcast Spotlight president Charlie Thurston said in a prepared statement. "We look forward to growing our advertising business as Comcast’s customers grow in these regions."

Other changes are afoot under the organizational realignment. John Tierney, formerly VP of national sales, will assume all responsibility for interconnect sales under the new title of VP, regional/national sales.

Tierney, along with the five divisional VPs, will now report to VP of advertising sales Kevin Cuddihy, who previously served as Spotlight's VP, divisional managing director. Cuddihy reports to Comcast Spotlight senior VP and GM Hank Oster.

"I am confident that Kevin and John will help to lead our sales team across the country with a vision that will leverage our resources to consistently deliver the value of spot cable across our footprint," Oster said in a prepared statement. "As we develop new technologies, we have new products that will add value for our customers."

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