With the Chicago Bulls enjoying their best start to an NBA season since the Michael Jordan era, Comcast SportsNet has posted record TV ratings.
Through the All-Star break, Comcast SportsNet Chicago has averaged a 5.92 household rating and 206,815 households over 19 Bulls telecasts in the Chicago DMA, according to Nielsen data. That delivery, the best since the regional sports network began televising Bulls' games, represented a 45% jump from last year's 4.09 average at mid-season.
Comcast SportsNet has also netted year-to-year ratings increases in every key advertiser demo category, including a 74% surge among adults to a 3.3 mark against adults 25 to 54, up from a 1.9 mark at the corresponding stage of last season.
The gains have been fueled by the top three Bulls games in the network's history -- an 8.73 for the Jan. 25 telecast against Indiana, a 7.66 versus Atlanta on Jan. 3 and a 7.54 for the Detroit matchup on Jan. 4.
The 8.73 rating for Bulls-Pacers on Jan. 25 stands as the highest-rated regular season game -- for any team -- in Comcast SportsNet history, eclipsing the 8.30 rating for the Chicago Cubs at Milwaukee Brewers telecast on July 28, 2008. Chicago-Indiana also ranks as network 's best telecast among aduls 25 to 54, with a 5.13 mark, according to RSN officials.
This season, 10 CSN Bulls' telecasts have averaged a 6.0 rating or better, versus just one in 42 total regular-season airings last season. Moreover, 15 of 19 Bulls' telecasts have notched at least a 5.0, matching the 2010-11 season total.