Comcast Spotlight Launches Self-Serve Option for Small Business

Cable operator’s ad sales arm says marketers can spend as little as $250 a month to manage TV ad campaigns
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Comcast Spotlight has announced the launch of TV Ad Planner, a new tool that lets small businesses plan, design and manage their own advertising campaigns.

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The internet-based tool is live in 57 markets within the Comcast footprint, according to Spotlight, which is the ad sales division of cable operator Comcast.

The product directly competes with self-serve advertising sales tools offered by Google and other digital companies.

Related: Comcast Spotlight Names Former Google Exec VP of National Sales

“TV Ad Planner provides a seamless, independent experience, allowing all customers, regardless of size, to use one of the most influential and powerful mediums to grow their businesses,” said Hank Oster, senior VP and chief operating officer, Comcast Spotlight. “We are excited to offer this service to customers, providing them with more choice, value and flexibility in their TV buying experience.”

According to Comcast, marketers can spend as little as $250 a month on TV campaigns. They can also create a TV spot for as little as $295 in less than 72 hours within the portal.

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