SRC LLC said Monday that it has completed a series of development projects for Comcast Spotlight, Comcast Corp.’s advertising-sales division.
The systems integrator of proprietary software and technology for enterprise-level business-intelligence solutions said it developed and refined a new Web-based geodemographic analysis and mapping platform that has been implemented to replace a desktop-based system.
SRC delivered the original thin-client application to Comcast Spotlight over the past five months -- now branded by as “SpotKnowledge” -- along with three customized updates.
“The impact in moving to SRC's Web-based platform was immediately recognized," Comcast Spotlight vice president of research Jonathan Sims said in a prepared statement.
“We have realized operational-cost and productivity efficiencies, and we can offer more advanced market intelligence for our local, regional and national advertisers,” he added.