Comcast Spotlight is offering political candidates on-demand advertising via its Elections 2006 initiative.
Comcast’s ad-sales arm said candidates throughout the MSO’s footprint in nearly 70 markets can “educate and influence viewers with video as short as two minutes or as long as 30 minutes.
Massachusetts lieutenant governor candidate Andrea Silbert, the first candidate in her state to use Elections 2006, said in a prepared statement, “Getting our complete message to voters is critical in a political campaign. The on-demand platform allows us to provide greater detail in an unfiltered presentation not available through traditional media.”
Comcast Spotlight vice president of corporate integration Ed Dunbar added, “Political advertising on-demand could very well mark a sea change in the way viewers get their campaign information.”