Comcast Spotlight's iPad App Pitches Satellite, Telco TV Ad Interconnect - Multichannel

Comcast Spotlight's iPad App Pitches Satellite, Telco TV Ad Interconnect

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Want info on how to buy local ads reaching more than 30 million U.S. homes on Comcast, DirecTV, Verizon FiOS TV and AT&T U-verse TV? There's an app for that.

Comcast Spotlight, the cable operator's ad-sales arm, this week launched an iPad app with information about the I+ platform, which provides local ad insertion in 33 markets served by Comcast, FiOS TV, U-verse TV and DirecTV. The app -- aimed at advertisers and media buyers -- provides details on designated market areas (DMAs) and networks where it offers I+, as well as programming highlights and interactive games.

Comcast Spotlight I+ iPad app

Next year, Comcast Spotlight plans to augment the app with information on advertising for the 2012 Summer Olympic Games in London and the political ad-buying season, "so be sure to keep an eye out for our updates," Stefanie Smentek, manager of digital marketing, wrote in a blog post Tuesday.

The Comcast Spotlight iPad app is available to download from the iTunes App Store.

NCC Media, the national spot-ad sales group owned by Comcast, Time Warner Cable and Cox Communications, also is selling I+ inventory across those three operators, FiOS, U-verse and DirecTV, with the ability to reach more than 80 million households.

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