Comcast Corp. and Starz Encore Group LLC said Tuesday that they will launch a joint multitactical marketing and advertising campaign.
The campaign will be focused on Comcast markets where the MSO has launched Starz On Demand.
It includes broadcast, print, outdoor, direct-mail and cross-channel support.
"Starz is delighted to be in the position with Comcast to jointly take our message to consumers and discuss the attributes of Starz On Demand, Starz! HD and Starz! Kids in many large markets across the country," Starz Encore president of sales and marketing Robert B. Clasen said in a prepared statement.