Comcast Takes On Tobacco


Comcast Corp. teamed up with the Pennsylvania Department of Health on “Quit for Love.”

The MSO will air five stories about people who quit smoking for their loved ones on its Comcast On Demand video-on-demand platform in Pennsylvania.

“Emotion is a motivating force, and we believe these stories have power and the ability to help individuals realize the impact their smoking has on the ones they love," Pennsylvania health secretary Calvin B. Johnson said in a prepared statement. "With the extensive coverage that Comcast offers, these five stories have the potential of inspiring hundreds of thousands to take that first difficult step toward a tobacco-free life.”