Comcast Taps Ad Agency for California

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Comcast Corp. has named Runyon Saltzman & Einhorn Inc.
to handle its ad campaigns in three California markets -- Sacramento, Stockton
and Fresno.

The agency will handle campaigns promoting Comcast's full product line, the
companies said.

RS&E, which had worked with AT&T Broadband prior to its acquisition
by Comcast, will also handle media planning and buying for
Comcast.

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