Comcast Taps nCUBE for Hartford

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Comcast Corp. will use nCUBE’s "Digital Advertising Insertion System" in its Hartford, Conn., market, the companies announced Tuesday.

"nCUBE was able to offer Comcast a critical advantage by providing a single platform to manage both digital and analog ad insertion, allowing us to grow revenues as we evolve toward a digital world," said John Bordeleau, vice president and general manager of Comcast Ad Sales in Hartford, in a release.