Comcast Corp.’s cable unit has chosen nCUBE’s digital-ad-insertion system for
its consolidated Miami market.
Comcast Advertising Sales -- the Miami operation of which reaches about 1
million cable subscribers in Dade, Broward and Monroe counties -- plans to sell
avails across 40 analog and several digital channels per zone, the companies
Vice president John Boland, general manager of nCUBE’s advertising-systems
division, said the company’s equipment is "starting to go in now, with five
headends already up" out of 16.
In addition, he said, the vendor has given the Miami operation "DPI [digital
program insertion] capability right out of the gate" on some unspecified digital
networks in some of the 16 zones.
Comcast Ad Sales Miami VP and general manager Theresa Fletcher said the nCUBE
deal will enable the operator to "expand our digital ad-insertion options to
more channels, which will provide our advertisers a greater opportunity to reach
their targeted audiences."
She added, "nCUBE’s ability to offer operators a range of advertising
capabilities -- whether it’s digital-to-analog or digital-to-digital from one
low-cost platform, without the delay and expense of forklift upgrades --
simplifies and speeds to market the transition to a digital world."
Six weeks into the changeover in Miami, Fletcher described the transition as
"seamless," noting that nCUBE’s system offered Comcast "opportunities to
accomplish multiple strategies."