Comcast Targets Parents, Kids with VOD


Comcast Corp. is reaching out to parents and kids through two new on-demand services.

Parents can tap into three hours per month of informational programming on raising children through a new free-video-on-demand service dubbed “Alpha Mom TV,” Comcast officials said.

The service, which launched in May, provides 15- to 20-minute video segments focusing on a number of parenting stages, from taking care of infants to raising toddlers.

And later this month, the MSO will add a new animation-based, tween-targeted service to its kids’ VOD lineup.

As part of a partnership with Canadian-based Corus Entertainment Inc., Comcast On Demand will add 393 hours of programming under the Vortex On Demand moniker.

Content includes such fare as Jacob Two-Two, Tales from the Crypt Keeper, Pippi Longstocking, Dumb Bunnies, My Dad the Rock Star and Cadillacs & Dinosaurs.

Vortex On Demand joins Comcast-owned PBS Kids Sprout, as well as Pre-K Kids On Demand, as on-demand content targeting kids.

For more on Comcast’s new on-demand services, please see R. Thomas Umstead’s story on page 12 of Monday’s issue of Multichannel News.