Comcast Technology Solutions, a unit of Comcast focused on multiscreen video distribution and advertising, has formed a partnership with DLVR that aims to optimize the video experience across a wide range of devices.
CTS said the agreement, which will tap into DLVR’s real-time content delivery network (CDN) switching capabilities and Quality of Experience analytics systems, will add routing flexibility to its CDN-agnostic Origin service and enable a turnkey approach for multi-CDN deployments.
They also believe that the combination of the Comcast CDN and DLVR’s stream optimization and CDN switching capabilities will enable partners to simplify the management of multi-CDN approaches that help them manage peaks by load balancing.
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An example is Crunchyroll, Ellation’s SVOD service focused on anime, which uses DLVR’s platform to measure the performance of its major CDNs, including the Comcast CDN, and routes video requests in real time to the optimal CDN for each user.
“Consumers today maintain incredibly high expectations when it comes to video content delivery —they want it at lightning fast speeds and the ability to access it whenever they want, on whatever device,” Bart Spriester, GM at Comcast Technology Solutions, said in a statement. "The Comcast CDN provides our partners with the flexible and reliable delivery platform they need to satisfy their consumers’ expectations and support their business’ expanding needs. In partnership with DLVR, we are better able to ensure that these needs are consistently met.”