Comcast and Time Warner Inc. plan to announce a partnership on the "TV Everywhere" initiative Wednesday, according to a jointly issued media advisory.
Time Warner Inc. CEO Jeff Bewkes and Comcast CEO Brian Roberts are scheduled to appear at the press conference Wednesday at 9:45 A.M. at the Time Warner Center in midtown Manhattan.
Both companies have been leading proponents of the "authentication" online concept, intended to reinforce the pay-TV model by including access to programming delivered via the Internet as part of the monthly subscription.
But until now, they've taken different approaches. Time Warner Inc.'s TV Everywhere envisions a decentralized authentication mechanism, which would allow consumers to log in to any number of participating sites to access content. Comcast's On-Demand Online, as described to date, would be available to the MSO's subscribers through the company's own Fancast entertainment portal.