Comcast to Launch Amazon Prime Video on Xfinity X1

First time Prime Video content will be available on MVPD platform
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Comcast customers will be able to access Amazon Prime Video through their Xfinity service later this year, according to an agreement that puts the SVOD service on the X1 platform.

Comcast claims this is the first time Amazon Prime Video has been integrated on an MVPD platform. The cable operator has previously done deals to integrate Netflix into X1.

“Amazon Prime Video’s growing list of originals, movies, shows, documentaries, and kids’ programming will be an excellent complement to the overall X1 viewing experience,” said Comcast consumer services president Dana Strong in a statement. “We want to give customers easy access to all their favorite content in one place. X1 continues to be a platform that can curate live TV, On Demand movies and shows, and streaming internet video and music titles into one, easy-to-use, seamless experience.”

Related: Amazon Eyes Access to Cable Box 

Xfinity TV customers will be able to enjoy exclusive and award-winning Prime Originals like Tom Clancy’s Jack Ryan, The Marvelous Mrs. Maisel, and Goliath, as well as live events and TV, titles available to rent or buy, or to watch with a Prime Video Channels subscription. Customers can search Prime Video content using Comcast’s award-winning X1 Voice Remote, as well as enjoy shows and movies available in 4K Ultra HD and HDR.

“Prime Video is dedicated to making your favorite shows and movies effortless to watch,” Amazon Prome Video VP Greg Hart said in a statement. “The addition of the Prime Video app to X1 will make navigating between Prime Video and live TV easier than ever. We are excited for our Prime members to seamlessly find the shows and movies they love.”

Once Amazon Prime Video is launched on X1, customers will be able to:

§ Find Prime Originals like Goliath and Sneaky Pete right alongside titles like BBC’s Killing Eve, NBC’s Shades of Blue and Showtime’s The Affair when searching for “crime dramas.”

§ Access Prime Video’s library of 4K HDR content with a compatible X1 set-top box.

§ Catch up on current hits like Mr. Robot and American Horror Story with all prior seasons from Prime Video.

§ Watch recent hits like Suits, The Americans, Downton Abbey, and The Good Wife or complete seasons of classics like Friday Night Lights and Dawson’s Creek – all available on Prime Video.

§ Access titles for rental or purchase and add on a selection of over 160 Prime Video Channels, including Showtime and STARZ.

§ Launch Prime Video content, by saying “Amazon Prime Video” into the X1 Voice Remote, or by opening it directly from the X1 apps menu.

The Amazon Prime Video app is expected to launch on X1 later this year. The Emmy-award winning X1 platform is now in a majority of Xfinity customers’ homes.

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