Comcast has signed up 2 million customers for Digital Voice, its voice-over-Internet-protocol service, representing a 6% penetration rate of the 32 million homes the service is marketed to.
That’s in line with some industry peers. Charter Communications, for example, has signed up 500,000 VoIP customers, a 7% penetration of the 6.8 million homes the service is available to.
But Comcast still trails others, such as Cox Communications, with more than 2 million consumer VoIP subscribers out of roughly 6 million total customers giving it a penetration rate of higher than 30%.
Cathy Avgiris, senior vice president and general manager of Comcast’s voice-services business -- and one of Multichannel News’ Wonder Women for 2007 -- is targeting 20% penetration by 2010 of the 46 million homes the operator passes.
In a prepared statement, Avgiris called Comcast’s momentum to date in the voice segment “simply staggering. We anticipate continued growth for the Digital Voice product and look forward to unveiling additional innovative features and services to our customers.”
In 2006, Comcast handily beat its original forecast of landing 1 million new Digital Voice customers, signing up 1.5 million for the year.
Comcast’s lucky 2 millionth customer, according to the operator, lives somewhere in southeast Michigan.