Comcast Toys With Doubling Data Speeds


Comcast Corp. is experimenting with a “double down” for its main
high-speed data product in two test markets, opening up customers’ downstream
throughputs from 1.5 Megabits per second to 3 Mbps at no extra cost.

The MSO has been running an open-ended test
of the turbo-charged speed in Knoxville, Tenn., for about a month, and has recently added
Pittsburgh for a 30-day trial.

The tests are part of Comcast’s efforts to peer around the broadband-service
corner, according to Greg Butz, vice president of marketing and business

“Really, what we are focused on here
is to prepare for what we envision as the future broadband experience —
how we think folks should expect a broadband Internet experience to work,” he

“When you think about that experience you are trying to create and what
people expect from a broadband experience, and where we are evolving with
content and applications, that is what this is about.”

The response among Knoxville customers has been positive, according to the

Customer messages praise the increase, but Comcast is
mum as to whether it will expand the 3 Mbps service beyond the two
market trials.