Comcast to Use Adlink’s Tools - Multichannel

Comcast to Use Adlink’s Tools

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Comcast Ad Sales announced Tuesday that it has reached an agreement with
Adlink, the Los Angeles interconnect, to use the latter's "Adtag" and "Adcopy"
segmenting tools in the MSO's interconnects, starting this fall in Chicago and
Detroit.

"A national rollout [is] planned for early next year," the Comcast Corp. unit
said.

Its president, Charlie Thurston, was Adlink's president for nine years before
joining Comcast early last year.

Earlier this summer, Comcast Ad Sales reported that it had consolidated 48 of
its 71 markets through July.

Adtag enables advertisers to run the same spot throughout a DMA, but tagged
with individual dealer or store names within each neighborhood targeted, while
Adcopy allows clients to simultaneously run different commercials within
specified subsections of a market.

Those tools are already utilized in Los Angeles by Adlink and in New York by
the New York Interconnect.

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