Comcast VOD Previews 'iCarly' Telepic

Hoping to capitalize on the popularity of Nickelodeon's iCarly, Comcast will provide an early video on demand look at the network's upcoming iCarly original movie.

Comcast will debut Nick's iCarly iGo to Japan movie on video on demand today (Oct. 27), 12 days before the movie's Nov. 8 debut on the network, according to Nick executives.

As part of the preview deal, Comcast will create a dedicated “iCarly & Friends” VOD category, which will feature the movie, as well as four iCarly episodes.

Both the movie and episodes will be made available in standard-definition and high-definition, according to the network.

In addition, Comcast will feature behind-the-scenes content from the iCarly series, which is averaging 1.8 million viewers for its first run-episodes through 2008.

To support the offering, the cable operator is providing a 30-second cross-channel promotional spot that will run across the Comcast's VOD footprint, according to Nickelodeon.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.