Comcast Digital Cable subscribers will be able to watch the Super Bowl ads again and again and again.
Comcast Corp. said Wednesday that its Comcast On Demand video-on-demand service will feature NFL Network’s replays of all of the Super Bowl ads.
Following the Feb. 5 contest’s conclusion, the Super Bowl XL spots will air back-to-back in six different time slots Feb. 6 and 7 on the linear NFL Network (sans its regular commercial load), as well as on wireless service NFL Network on Sprint.
Beginning at midnight Feb. 6, the spots will be available on NFL Network on Demand, NFL.com (www.nfl.com) and NFL Mobile through Feb. 12.
“Comcast is pleased to partner with NFL Network to bring customers an ‘instant replay’ of the increasingly popular commercials that air during the Super Bowl," senior vice president and general manager of video products Page Thompson said in a prepared statement.