Comcast has followed last year’s launch of the “Kids Zone” guide for X1 with the debut of a Spanish-language version that also features age-appropriate TV shows and movies rated and monitored by Common Sense Media.
“Today we’re making Kids Zone a truly bicultural experience: now available in Spanish, Kids Zone meets the needs of today’s Hispanic families and gives children a fun place to browse and watch, in the language of their choice,” Javier Garcia, SVP and GM of multicultural services at Comcast, said in a blog post. “This also will be the first experience that provides parents access to Common Sense Media's age-based ratings and reviews in Spanish – directly on the TV - for some of the most-popular Latino kids TV programs including El Chavo Animado, Tayo, Nina’s World and Plaza Sésamo.”
He said the plan is to work with Common Sense Media to grow the catalog of in-language rated content over time. Kids Zone features family-friendly fare across live, VOD and DVR-recorded programs.
When it announced Q1 results late last month, Comcast estimated that nearly 35% of its 22.4 million video subs are now on X1, and that it added 1.1 million X1 subs to the mix in Q1, a 53% increase on net adds versus the year-ago quarter.