Comcast's ThePlatform, Adobe Get Cozier


Comcast's thePlatform subsidiary and Adobe Systems are teaming up to provide enhanced capabilities for video publishers using the Adobe Flash Platform.

Under their partnership, the companies will integrate thePlatform's mpx video management system with Adobe Flash Access software, which provides content protection and monetization features for online video, HTTP dynamic streaming and a simplified video management interface.

Publishers using Flash Access can take advantage of new integrated features that protect premium content offered in multiple business models, including video-on-demand, subscription, electronic sell-through and rental.

Media companies "have to enforce content rights, business polices, and monetization models, while making it appear seamless to consumers," thePlatform CEO Ian Blaine said in a statement. The partnership between Adobe and thePlatform "will deliver a comprehensive set of tools to address the issues and opportunities facing our mutual customers."

InDemand Networks chief technology officer John Vartanian commented, "The alliance of thePlatform and Adobe will result in a significant upgrade of the video management and distribution capabilities for our online video products. With the addition of these cutting-edge technologies, InDemand will be able to provide our affiliates with secure, high-quality streaming video delivery."

For mobile publishing, thePlatform's solution -- using support for Adobe Flash Player 10.1 -- detects when consumers are accessing a video from mobile devices running Google's Android 2.2 "Froyo" operating system and reconfigures thePlatform's video player.

In addition, Adobe and thePlatform's joint work will let mpx customers use the Open Source Media Framework (OSMF) with thePlatform's Feeds Service to deliver video into various playback environments.

ThePlatform's customers include Cablevision Systems, CBC, Comcast, Corus Entertainment, Cox Communications, NBC Local Media, Outdoor Channel, PBS, Rogers, Sony BMG, Starz Play, Time Warner Cable and Travel Channel Media.