Comcast's ThePlatform Reaches For IP-Connected TV Devices

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ThePlatform, Comcast's Internet-video publishing subsidiary, will give customers the ability to deliver their content to big-screen TVs through a wider range of over-the-top services and IP-connected set-tops, TVs and Blu-ray Disc players.

The company is providing video management and publishing features to devices from Boxee, DivX, Free Stream Media, Mitsubishi, LG Electronics, Roku, Samsung, Syabas, TiVo, Toshiba, Vizio and Vudu (now owned by Wal-Mart).

ThePlatform said it also will support Google TV devices, which are expected to debut this fall from Sony and Logitech.

"Media and entertainment companies are looking well beyond today's PCs and conventional set-top-boxes to reach their audiences," ThePlatform CEO Ian Blaine said in a statement. "Our support for these [Internet-delivered] services is just the beginning, and we look forward to assisting our customers' efforts across any number of next-generation, IP-connected devices."

Boxee CEO Avner Ronen commented: "This new relationship with ThePlatform means that media and entertainment companies can now easily add Boxee as a distribution point to expand their audiences and generate more revenue from advertising and rentals/purchases."

ThePlatform currently provides online video management services to programmers, media companies and cable TV service providers including Comcast, Cox Communications, Time Warner Cable, Cablevision Systems and Rogers Communications.

The company's MPX publishing system allows customers to upload multiple media files simultaneously and distribute video to Web sites, mobile phones and other IP-connected devices.The system's so-called "smart publishing" feature automates steps including file creation, transcoding and thumbnail generation based on predefined device profiles.

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