Online video publishing company thePlatform has taken its mpx video management system out of beta testing and formally released it.
The move is notable as mpx will make it easier to deliver more content to more devices and because thePlatform, which is an independent subsidiary of Comcast, plays a key role in the TV Everywhere initiatives of a number of major MSOs.
Currently thePlatform works with such providers as Comcast, Time Warner Cable, Cablevision, Cox and Rogers, that are already making tens of thousands of titles of TV programs available online to multichannel subscribers. The newly released mpx platform will make it easier for those operators to deliver that content to other devices like smart phones and the iPad.
"The biggest development is that we will make it much easier to deliver content to more devices," explains thePlatform CEO Ian Blaine in an interview. "The promise of TV Everywhere is the everywhere part, which means getting content to more devices. That hasn't been as easy as it should be because different devices require different formats and different media protection schemes. This new release addresses that complexity and makes it simple for content owners and distributors to deliver content to more places."
Besides make it easier to deliver content to both online and mobile devices, the new platform will enable clients to deliver program to the traditional TV VOD platform, Blaine notes. "It positions us as a single course to push content to use about anywhere," he says.