Following up an effort from last fall, Comcast will again enable X1 customers to vote for finalists for NBC’s The Voice using their remote controls.
Starting with tonight’s episode of The Voice, at 8 p.m. ET on NBC (the show will air on Mondays and Tuesdays at that time), customers can cast votes with their X1 remotes, including remotes with integrated voice capabilities.
In a new twist, Cox Communications customers on the MSO’s new “Contour” set-top box platform, enabled through a syndication deal with Comcast’s X1 platform, will also have access to the TV-based voting feature.
“X1 customers will also be able to cast up to ten votes per artist during the broadcast, on par with the show’s other voting methods,” Comcast’s Zane Vella, who joined the company via its acquisition of deep metadata company Watchwith, explained in this blog post.
“After a customer casts a vote (and/or votes) on X1, each interaction gets passed over to NBC’s official voting partner Telescope to ensure they’re tallied alongside votes from other platforms,” he added.